How your staff engage at work is vital for productivity, as well as staff recruitment and retention.
Customer experience is now all-important for those in the retail, entertainment and hospitality arenas, especially as the landscape has changed, allowing customers to review their experiences – good or bad – almost instantly on social media.
The level of care that is given to these customers is something that HR professionals now need to focus on, as employees expect the same kind of consumer-style experience at work – and will be passing on the same kind of reviews when they leave.
When we watch Netflix, for example, it looks at our choices and offers up more films and TV programmes than it thinks we will like. HR needs to do the same thing in the workplace – offering a personalised experience, rather than taking a one-size-fits-all approach.
Companies are using the Cloud, artificial intelligence and mobile computing to develop their businesses in every aspect – and that includes HR. HR departments in big players such as General Electric and IBM are making the whole employee experience human-centered – ironically by using the latest technology.
At General Electric, they now have a Head of Employee Experience, who looks at everything that can help staff be happier and therefore more productive – their environment, the tools they use and the technology they have access to.
And a study by The Future Workplace and Beyond.com – The Active Job Seeker Dilemma – showed that more investment was now going into training, improving work spaces and offering more rewards. Offering a better employee experience will help you to attract and retain the best talent in your industry.
The working environment
Most offices these days are open plan – interestingly, it has been mooted that these spaces are designed for extroverts, who need plenty of stimulation from colleagues, but for the introverts, who can be just as creative and talented, the space does not work so well.
A study by Steelcase across 17 countries found that staff who had control over where and how they worked, and who had the freedom to choose a work space to suit the job in hand – were 88% more engaged at work.
Take a look at how your work spaces work for various kinds of people – and different kinds of work. Apply your own feelings on where you like to work, where you like to go to get a job sorted, areas where you avoid working or meeting. Are there spaces for sitting quietly and concentrating, breakout areas for informal creative discussions and so on?
The employee experience should be as important as the customer experience. Your company probably considers every interaction that the potential customer will make with the organisation, from their first visit to the website, to their purchase, aftercare and beyond. This is how you need to look at the potential employee – consider their experience from that first recruitment ad to their first day at work, the last day, and everything in between and beyond – how you can support them, and guide them on their journey through your organisation.
If you would like to discuss this further, please contact Cecily Lalloo at Embrace HR.
T: 07767 308717 or send a message.
Based in Aylesbury, Buckinghamshire, Embrace HR supports business owners who do not have their own HR department or those that do but need help from time to time. We also work across the Home Counties of Oxfordshire, Bedfordshire and Hertfordshire, and also SMEs based in London.